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Tuesday, March 04, 2008 |
The search for CMO is down to the final 10 contestants. You can cast your vote at http://www.dreamcmo.com/. Once the final 3 are selected, they will be flown to Disney World where they will compete for #1. Disney's Chief Magic Official will serve as a goodwill ambassador at the Disney theme parks for the following year.
The semi-finalists were chosen from more than 1,300 applicants. During the Year of a Million Dreams, the CMO will travel to Disneyland and Walt Disney World Resorts and help create magical experiences for guests, participate in special events and behind-the-scenes projects with the Walt Disney Imagineers.
It is up to the semi-finalists to drive their own campaigns. Political symbols such as donkeys and elephants have been traded in for lions, pixies and everyone's favorite mouse. Each candidate will choose from one of five iconic Disney characters to represent his or her campaign Web site: Mickey, Goofy, Cinderella, Tinker Bell or Simba.
"We were overwhelmed by the number of online entries," said Craig Dezern, Vice President, Global Public Relations, Disney Parks. "The creativity and love of Disney displayed in nearly every entry was inspiring. Now we're eager to see how well our CMO candidates perform in winning the votes needed to be a finalist."
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