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Friday, February 29, 2008 |
Disney announced the launch of its newest studio, Stage 9 Digital Media. This studio is focused on creating original, short series specifically geared towards being distributed on the Internet. Squeegees is the studio's first show to be released on ABC.com and YouTube today. The show will be sponsored by Toyota.
An integral part of our overall digital strategy, Stage 9 was created to bridge the gap between user-generated content and traditional production, and is a perfect example of how we are continually looking at innovative methods to develop, produce, market and distribute the high-quality programming that consumers demand. By partnering with extremely talented creative individuals and producing in a variety of genres, Stage 9 has the ability and positioning to put experimental new media content on the map. - Anne Sweeney, co-chair, Disney Media Networks, and president, Disney-ABC Television Group
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